What Should You Know About Snapchat?
Here at the Internet Business School, we’re devoted to making sure you’re up to date on the latest internet marketing trends. We’ve constantly got our eye on social media, but don’t worry, we’re not slacking off! Keeping an eye on what’s popular on social media has never been more important for business owners. Those who don’t advertise on social media are being left behind in the dust by their competitors. That’s why we want to draw your attention to the millions of potential customers you could find through Snapchat.
Snapchat has just dropped their “Snapbot Spectacles” upon the UK. These sunglasses boast a range of colours, and more importantly, the ability to take photos and videos that links to your phone via Bluetooth or Wifi. These glasses probably won’t be reaching a shop near you anytime soon, and at £130 a pair, they’re a costly accessory. However this doesn’t mean you should underestimate the power of Snapchat as a whole. With over 100 million active users and counting, Snapchat is an ever expanding market that businesses need to be making the most of. Ignore the spectacles for now, this is why you should be advertising on Snapchat.
10 Billion Video Views a Day
That’s millions more than other video-hosting platforms such as Youtube and Vimeo. The number of people who use Snapchat is staggeringly large. With over 100 million active users at the beginning of 2017, that number has no doubt increased by millions by the time you’re reading this. If your business only reached a fraction of that user base, you would be seen by thousands of potential customers.
A New Way to Interact with Customers
Engaged customers are customers who spend more. Snapchat provides a new way to engage with your audience. Social media competitions are a great way to amass a following and encourage customers. Snapchat makes entering these competitions even easier, with the simple nature of just taking a snap. Businesses can also give customers filters to use on their own pictures, letting customers do the advertising for you!
Show You’re a Real Person
It’s important to show that you’re human and not an automated system. Customers like see the people, the human side, behind a business. Take pictures of you, your staff, your business headquarters to give customers a look behind the scenes. It’s another key way to engage your customers with your business.
Prove You’re Up to Date
Snapchat is an instant medium, you can show what you’re doing at the moment you’re doing them. Therefore it’s perfect for showing that your business is aware of the best and latest trends both in social media and in your industry. This gives your business a level of prestige, making customers believe you are the experts in your field.